The Second Haus
We helped a client build "The Second Haus" from the ground up — logo, typography, color palette, brand guidelines, and every touchpoint in between. A complete identity for a modern consignment boutique.
Building trust in secondhand luxury
The Second Haus needed to stand apart in the crowded resale market. The challenge was creating a brand that felt as premium and curated as a first-hand luxury boutique, while celebrating the sustainability and story behind pre-loved pieces. The identity had to appeal to style-conscious shoppers who value quality, authenticity, and conscious consumption.
Refined, warm, and intentional
We started with deep discovery — understanding the founder's vision, the target audience, and the competitive landscape. From there we developed a brand strategy rooted in warmth, sophistication, and approachability. Every design decision, from the serif logotype to the earthy palette, was made to evoke the feeling of walking into a beautifully curated home filled with treasures.
Logo & Mark
Type System
We paired a refined transitional serif for headlines with a clean geometric sans-serif for body copy. The combination feels elevated yet approachable — perfectly reflecting the brand's personality of curated luxury without pretension.
Brand Colors
Brand in Action
The Impact
The Second Haus launched with a cohesive, premium brand identity that immediately resonated with their target audience and set them apart in the consignment market.
“Huna Creatives didn't just design a logo — they gave The Second Haus a soul. Every detail, from the color palette to the hang tags, feels like it was made with so much care. I couldn't be happier.”
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